Bringing Back the 60's
Cathy Scarms and Her Kurtas


Karma n. The total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny.

People never cease to amaze me. Just when you think you know a person, you find out something about them, their experiences, that are extraordinary. Not that it happens all the time, but luckily for me, getting to know Cathy Scarms has been quite a fascinating journey. Maybe luck had nothing to do with it - maybe, it was karma...
When my husband and I went to see Cathy Scarms and her husband, Rick at Scarms Financial Group about preparing our taxes, we thought she was a bright, pretty and knowledgeable woman who could help us save some money. What we later came to find out was that Cathy was partly responsible for a fashion trend that helped define the 1960s.
In 1965, Cathy and her first husband, Marc Werner were young and living in Los Angeles. They ran into a friend who owned a bookstore in Westwood and had just returned from India. He showed them an Indian shirt, called a kurta that he brought back with him and said it might go over well in the states. Marc jumped at the chance and offered Cathy’s skills as a seamstress. Knowing just the basics of sewing through high school home education classes, Cathy, being young and adventurous, took the kurta and, through sheer determination, was able to figure out how it was made. Soon after, they rented a storefront not far from their friends’ bookstore, and opened their dress shop, calling it Designs Because of Sat Purush. “We wanted to have an East Indian name with spiritual overtones, Cathy explains. “Sat Purush means ‘Creator’ or ‘Supreme Being’ and since we believed (and I still do) in a higher power and followed an eastern philosophy, we thought it was the perfect name for the shop.”
To their surprise and delight, the store took off from the beginning. Within six months, they, along with a third partner, took over four other adjoining store fronts and eventually hired six seamstresses and tailors. Cathy jokes, “it was like the ‘Cheers’ of dress shops in Westwood. Our shop was not just a place to buy cool clothes, but a place for people to come together and share ideas and philosophies.” Celebrities also found their way to Designs Because of Sat Purush including Jim Morrison, The Monkees, The Byrds, and George Harrison. George was so impressed with the store, he bought everything in it! Interestingly, later on Cathy found out that George had opened a store very similar to DBofSP in London. Imitation is the sincerest form of flattery!
One hugely popular band at the time, The Strawberry Alarm Clock, passed by the shop on their way to an Indonesian restaurant located upstairs. The band was searching for a “look” - some way to differentiate themselves, and, seeing the kurtas created with beautiful, bright paisley fabric, they found it. Karma strikes again! Right away they commissioned Cathy to create their stage clothes, wearing her kurtas at all their performances including their first appearance on American Band Stand and in movies like “Psych” starring Jack Nicholson and “Beyond the Valley of the Dolls.” They even took the photograph of their album cover at DBofSP, which is featured in the best selling book by Michael Ochs, “1000 Record Covers.”
After a few years of running the shop, Cathy and Marc had a disagreement with their business partner and ended up walking away from the business. “We had a friend who lived in Palm Springs, and she said we should come out here and open a shop” So, again being young and adventurous, they came out and opened a store in the downtown area. Initially, it was a success, but then, something happened. “Summer,” Cathy laments. “Our friend never told us they rolled up the streets once it got hot.” Soon, Cathy and Marc closed the shop and later divorced. Cathy found work in the medical field, married again and had two children. Eventually, the second marriage dissolved, and Cathy found work in the insurance business where she met Rick Scarms, with whom she’s been happily married to for over 25 years.
A couple of years ago, Cathy was on her computer and decided to create a You Tube account. Along with her basic information, she included that fact that her claim to fame was creating the stage clothes for Strawberry Alarm Clock. Shortly after posting that, she got a call from George Bunnell, one the group’s members. They had been looking for her because they were reuniting and wanted their signature look for their tour. Because Cathy’s last name was different, it was pretty incredible that George was able to find her. Another karma moment! Cathy was a bit apprehensive about taking on this new task; she had not sewn for a very long time due to severe arthritis. About 5 years ago, however, Cathy had knuckle-replacement surgery, and much to her delight, discovered that sewing was no longer painful.
After creating the new kurtas for the members of the band, Cathy decided to take the plunge and start up her clothing design business again. This time, having been a member of the American Business Women’s Association, Palm Desert Trendsetter Chapter for the last 25 years, Cathy had much better business skills. She has decided to start slow, with a website - www.satpurush.com, and see where it takes her. “I would love for my website to become more like a boutique, much like the dress shop, only virtually. I want creative people to be able to sell their wares on my website,” Cathy explains. “I also am working on making my kurtas more affordable. Right now, every one is completely custom made. I’m hoping to find a pattern maker so I can make the kurtas more affordable.”
In the meantime, check out www.satpurush.com and take a look at Cathy’s beautiful creations as well as her interesting life.

By Claudia McVeigh