Everything has its effect on fashion.
     Prosperity is said to influence hemlines. Color is a part of climate. There was a Tom Jones shirt. Now its the Bonnie and Clyde look. Hippies covered the world with flower power. And psychedelic freakouts had their toll on kooked-up, from out of nowhere costumes.
     And now the sublime supremacy of the inner soul is manifesting. The old establishments are putting there own interpretations to the hippie love theme. And many are going right to the source.
     Hindu theology, the ultimate reality of the souls intuition of itself, is where is all begins. Marharisha Mahesh Yogi is only one of the many Indian gurus. But the accent is the same, and serenity is taking over where the Bad Trip left off.
     Caught on campus in genuine East Indian garb, that Supreme Being--the American youth. While perhaps not the most genuine of spirit, certainly the most eager to tray anything new.
     Those California girls, who started the whole Granny dress thing, are on to something else. And there not alone. The guys like it too. East Indian dress is neuter. All that matters is how it feels.
     "Its so comfortable. It feels great on."
     "It makes you start to think differently, You almost want to be quiet."
     "Wearing these is a whole new experience."
     Novelty is the spirituality of youth and this might be just another youth fade. But it's a fad with meaning. And it has it's true believers.
     The clothes come from Sat Purush, a shop in Westwood, California that specializes in East Indian ware. (Fashion Week -- 9/19/67--p.1)
     A unique shop whose proprietors totally believe in the Hinduian precepts. Their lives and their business is a genuine exercise in spiritual tranquility.
     Vince Regalbuto, part owner of Sat Purush-his partners are Marc and Kathy Warner--has an entirely different approach to merchandising that is part and parcel of the East Indian philosophy.
     "We're running the business differently. No cut-throat. No need for hard sell. Once people understand, you don't have to say anything.
     "People come into our shop the first time as customers. When they come back, they come as friends.
 
     "We're not looking to be the New Establishment. And we're not putting down anyone. There's room for all ways of life."
     Sat Purush may look like an ethnic thing, but its not. It belongs to all people and that's the way the owners believe it should be.
     Love is the only peace of mind.
     GOD BLESS
                                                                              -RONA CUTLER AND SUSAN GARKIE