Fashion Week September 1967 - Page 3

 
 

IT ALSO CONTINUES THE NEUTER-WEAR REVOLUTION.
    
"Kathy and I are the same size," says Warner, "so we just exchange clothes."
     In best He-She fashion, the clothes in the shop (all custom made with consumers choosing which fabric they wish) are interchangeable.
     "The Kurta," says Warner, "is worn by both the man and the women. We are also working on a Rajah coat for both men and women. We like the customer to choose what suits him or her best. If they are wild we have far-out fabrics. But, we also have conservative styles as well."
     The Kurta (a boxy, loose-flowing shirt) sells for $20 and with pants $25. Some also sell for $30. The Pants come in three styles ranging from tapered to very loose.
     The new scene also includes flowering gowns, culotte pajama type styles in exotica fabrics, and Samadhi's (the large, extra big, extra thick Indian cushions with tassels that sell from $20-$30.)
     "You can wear the outfits with or without sandals," say Warner. "Both men and women wear accessories with the outfits"
     "We try to give the flavor of the living room to the shop." he say's "We leave the customer alone."
     "We thought at first that we would sell mainly to the younger group. But, most of the people come from the society set, the Westwood matron.
     At times customers find the store almost at the expense
    
    

 

of their automobiles. cars slow down to a snail's pace outside the shop at night as Ravi's discs send the scene out onto the street.
     Glowing Indian lamps have brought the XKE's and Porche's to a screeching stop on Westwood Boulevard.
     Some fine it just too new to enter. But the daring get as much philosophy as they do selling.
     FOR THE EAST INDIAN SCENE IS MORE THAN JUST A NEW KIND OF STORE. IT'S A NEW KIND OF WAY. A NEW KIND OF BEING.  A NEW KIND OF EXOTICA THAT SPEAKS OF THE EAST.

 
 

BAUBLES, BANGLES, AND BEADS ARE BACK AGAIN AND FLOWER POWER HAS BEGUN TO WILT.
THAT'S THE WORD FROM THE WEST COAST.

AL CARTNAL

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Original Scan of Article in PDF located here.